Our story begins in Africa, a continent that holds infinite beauty and adventure. It is also a continent breeding a generation of inspired individuals who are breaking conservative moulds. Our founder’s African genesis led him back to a part of this continent, where he was re-invigorated by those he encountered. He found their entrepreneurial edge extraordinary.
He was also in need of a suit. And so he designed the first pair of MIA trousers; taking cognisance of contemporary trends, and incorporating the high-waisted fit of a bygone era. They also provided a solution to the trade-off between waist fit and leg room that many men experience. The perfect fit for any man or woman. The creation of the initial pair of trousers was entrusted to a local tailor of a South African brand. A brand that epitomised the quintessential debonair of the modern day. The perfect fit for us.
After experiencing the pure luxury and comfort of the trousers created, our founder initiated our first collaboration with this trusted tailor. With the first batch of trousers, he crossed continents to return to London.
His adventure was over, but his lifelong connection with Africa was re-solidified. To pay respect to our founding roots, MIA continues to collaborate with a number of highly skilled African tailors and creatives. The goal of The MIA Project is to show the world that Africa can compete on its own terms. Africa, it’s time.
Our flagship product. High waisted trousers with a unique fit, customised per collection. We don’t believe that you should have to compromise a proper waist fit for the appropriate amount of leg room. The fit of the future. For the modern day gentleman or woman.